THE GIOVANNI® RULE OF BALANCE

Since 1979, the Giovanni® Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.

  • BIODEGRADABLE

    Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list.

  • CRUELTY-FREE

    We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.

  • VEGAN

    The vast majority of our products are vegan friendly with a few exceptions.*

Beauty From The Elements Is Chic On The Street®

Wrap yourself in paraben-free formulas. Step into compelling, high-performance combinations.

Experience biodegradable ingredients inside eco-friendly packaging

  • No Artificial Colors
  • No Parabens
  • No Mineral Oil
  • No Phthalates
  • No DEA
  • No Formaldehyde
  • No Animal By-products*

*All our products are vegan except our Magnetic Shampoo, Conditioner, Power Treatment, Styling Gel and Styling Wax, which contains lactoferrin, and our Hot Chocolate Sugar Scrub, which contains honey.

ECO – Beauty from the Elements

Chic – Stylish and Fashionable

Technology – Alliance of Science and Nature

All product formulations are made in Southern California

Family Owned and Operated, since 1979.

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